The LRT strategy is the 2023-2027 strategy for the Public Institution Lithuanian National Radio and Television, and serves as the main document that outlines the strategic development directions of LRT for 2023-2027. The LRT strategy is a strategic document for LRT’s programs and LRT’s website.
1. Get to know and reach out to various groups in society
2. Create quality content in line with the mission
3. Reach the audience in ways convenient for them
4. Create an efficient, innovative organisation that quickly adapts to changes