Strategic Directions and Goals
The LRT strategy is the 2023-2027 strategy for the Public Institution Lithuanian National Radio and Television, and serves as the main document that outlines the strategic development directions of LRT for 2023-2027. The LRT strategy is a strategic document for LRT’s programs and LRT’s website.
STRATEGIC DIRECTIONS
1. Get to know and reach out to various groups in society
Strategic goals:
- Create attractive and high-quality content for everyone, focusing on children and youth
- Reflect all regions of Lithuania on LRT’s channels
- Maintain existing audiences, get to know and engage with the audiences which we have reached less so far
2. Create quality content in line with the mission
Strategic goals:
- Maintain and increase the reliability, impartiality, promptness, diversity and depth of information
- Help the LRT audience gain new knowledge and improve
- Create meaningful leisure content
3. Reach the audience in ways convenient for them
Strategic goals:
- Turn LRT.lt into the main platform of the LRT group
- Introduce the audiences to LRT’s content on the digital platforms they use
- Strive to maximise user experiences in LRT group’s channels
4. Create an efficient, innovative organisation that quickly adapts to changes
Strategic goals:
- Foster a value-based internal culture that increases the creativity, collaboration, openness to change and engagement of LRT’s employees
- Continue digital transformation, increase technological and infrastructure innovation
- Implement sustainability principles in LRT’s activities
2023-2027 strategy